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The advice of a 3-year old customer

Taking the opportunity to provide the best Service to its customer, Sainsbury supermarket proves that most of the time being flexible and able to listen to your clientele, is what makes the difference. A step out of the boundries, just for the satisfaction of a young three-and-a-half years customer.


The young lady noticed how one of Sainsbury’s products, the so called Tiger bread, wasn’t likely to look like a tiger, but was rather similar to a giraffe. She wasn’t convinced at all of that name.

So she decided with her mum to write a letter to Customer Service department and expose her thoughts about that name, suggesting her ideas.


Immediately, Customer Service manager’s answer was:

“I think renaming tiger bread giraffe bread is a brilliant idea — it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it? It is called tiger bread because the first baker who made it a loooong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.”


The girl’s mother was so happy for the response she decided to post it on her Facebook page, and immediately the story became viral.

Not only the supermarket decided to change the name of the bread, but also decided to put outside the shelves the reason why this happened, giving credit to the little girl’s thoughts.

All this just for a customer's happiness.



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+44 7804532951 - info@satisfaid.com